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This site has the following in the homepage, "More ways to find us." We noticed that the web site also stated " How can we help you? Reward yourself with every purchase." It also stated " Better rates, 1 cash back option and more. Shop, buy, finance and insure your vehicle all in one place! Low rates flexible terms. Reward yourself with every purchase. Better rates, 1 cash back option and more. Free debit and checking to help you. In college and beyond! Kick Start Your Financial Future Today." The header had san francisco credit union as the highest ranking keyword. It was followed by RCU, bay area credit union, and sf credit union which isn't as ranked as highly as san francisco credit union. The next words the site uses is redwood cu. credit unions in the bay area was also included and might not be understood by search parsers.